Cercali is the growth acceleration partner
for Beauty & Wellness brands,
through senior expertise, a hands-on support and funding.

We help beauty and wellness companies and their investors with strategic and operational issues, and with due diligence.
 

Who it is for. Brands, CDMOs, retailers and private equity firms.

How we work.

1. Diagnosis (4 to 6 weeks). A fast, in-depth review of the company’s strengths and weaknesses.

2. Priorities. We agree with management on the few priorities that matter most, either to accelerate topline growth (organic or through build-ups) or to improve the bottom line (structural profitability, organization   and staffing, cash).

3. Execution. We work hand-in-hand with your teams until each priority delivers measurable results.

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For private equity firms, we provide red-flag reviews and full strategic and commercial due diligence, buy-side or sell-side, and can support value creation after the deal.

Typical topics.

• Strategy: strategic roadmap and business plan, red-flag reviews, transformation and turnaround, CSR, governance.

• Brand: mission, brand attributes, positioning, marketing and communication.

• Portfolio: range optimization, innovation strategy.

• Sales: pricing, route-to-market, sales organization, international expansion.

• M&A: target identification, acquisition, post-merger integration.

We prepare beauty and wellness companies for a funding round or an exit, run the process with management,   and give them direct access to our network of sector “smart money” investors.

Who it is for. Startups and scale-ups raising from Pre-Seed to Series A. We also advise on partial or full exits.

Preparation: 6 to 12 months. Before any investor meeting, we work with management to:

• confirm the strategic priorities and make sure execution follows them (budget allocation, key hires);

• balance topline growth with a clear path to profitability and stronger cash generation;

• put in place the reporting and KPIs investors will expect;

• build the strongest possible case for the pre-money valuation.

The process.

1. Define the equity story and the funding need.

2. Build the documentation with management: business plan, valuation, investor deck.

3. Structure the process: target investors, timeline, data room.

4. Introduce the company to investors in our network whose stage, ticket size and sector focus match the round.

Our network. Over 200 business angels (senior professionals from luxury, beauty and wellness, and investment experts) and over 450 VCs, private equity firms and family offices active in these sectors.

A long-term growth acceleration partner for beauty and wellness brands: senior, hands-on support across strategy, commercial execution and capital.
 

Who it is for. A small number of selected brands that:

• generate €1M+ in revenue with a proven product and the ambition to reach the next level;

• want senior, experienced advisors at their side, and are ready to be challenged on their strategy and execution;

• share their numbers openly and commit leadership time to the plan;

• are open to aligning our interests through an equity stake.

What it includes.

• Diagnosis and plan. A full performance diagnosis and a three-year action plan, agreed with the founders.

• Ongoing support. A monthly steering meeting, plus direct access between meetings whenever a decision can’t wait.

• Network. Introductions to experienced operators and specialists from our network to solve specific business issues.

• Capital. Funding readiness from day one; when the time is right, investor documentation (business plan, deck), fundraising process management and access to our network of business angels, VCs and family offices.